Our football property ‘The Legends’ re-unites famous players from elite club sides and national teams with celebrity fans to replay and re-live football’s unique and famous rivalries.
Creating bespoke, made-for-TV, charity-based football matches played at famous football stadia, The Legends matches have carved a unique place in the hearts and minds of players, fans, broadcasters and brands, emerging as a successful football vehicle that marries the best of football’s heritage with contemporary culture.
The Legends’ matches allow fans to re-engage with football in a fun, family atmosphere and serve as the ideal foundation to introduce youngsters to the game, proving time and again that football can still be gentlemanly, respectful and inclusive.
The Legends’ programming provides unique behind-the-scenes access to social areas, changing rooms, treatment areas, tunnel, pitch-side and the bench, as well as additional support programming in the build up to the match and the causes and on screen fundraising and donation lines
Many of our matches are benefits or testimonials for notable causes such as The Sir Bobby Robson Foundation, The Red Cross, The Bobby Moore Cancer Fund and Help for Heroes. Toast also produces matches tailored for TV, sponsors, media partners and stadiums around the UK and Europe